Fortune
A Toast To Richard Branson: Aim For The Top
Mon/Jun/2008 06:00 AM Filed in: Work
FORTUNE Magazine published a profile of Sir Richard Branson in October 2003 that has no doubt inspired countless entrepreneurs and businessmen ever since. The folks here at Electron Toast were no different. We’ve held on to our battered copy of that article (pilfered from the Starbucks Corporate gym) and revisited it frequently over last half decade.
So what is it about Branson that captures our imaginations? Well, just about everything. With an estimated net worth of $4 billion, a business empire encompassing more than 360 companies (including airlines, record labels, and space tourism) numerous world record setting adventure exploits, and most famously, his own ISLAND the man is living the life we all dreamed of as kids, and apparently having more fun than any billionaire alive. Compare a photo of Branson to one of similarly wealthy individuals, from Donald Trump to George Lucas, and you’d be hard pressed to find anyone who seems to be having anywhere near as much fun.
Yes, Branson is a businessman, but more than anything, he’s the ultimate example of a risk taker living life on his own terms. As he’s so frequently quoted as saying, he doesn’t think of work as work and play as play “it’s all living.” We’d argue that when you’re hopscotching around the world, traveling on your own planes, and spending time on your very own island, you’re not just living, you’re thriving. And while our personal aspirations might lie in differing fields, there’s a creative energy in all of Branson’s ventures and self-promotion that strikes a similar creative chord deep within our toasty hearts. Sure, there are richer folks out there, but Branson is the one we want to emulate. If you aim high, you’re bound to hit something good. For a high school dropout who clearly eschews research and market studies (going instead with gut feelings and personal interests), Branson is the perfect example of following your passions and letting wealth and success catch up to you along the way.
In addition to the FORTUNE piece, other must read titles, dictated from Branson’s mouth to your ears include:
Bathroom reading: Screw It, Let's Do It
Poolside / plane reading: Losing My Virginity
So what is it about Branson that captures our imaginations? Well, just about everything. With an estimated net worth of $4 billion, a business empire encompassing more than 360 companies (including airlines, record labels, and space tourism) numerous world record setting adventure exploits, and most famously, his own ISLAND the man is living the life we all dreamed of as kids, and apparently having more fun than any billionaire alive. Compare a photo of Branson to one of similarly wealthy individuals, from Donald Trump to George Lucas, and you’d be hard pressed to find anyone who seems to be having anywhere near as much fun.
Yes, Branson is a businessman, but more than anything, he’s the ultimate example of a risk taker living life on his own terms. As he’s so frequently quoted as saying, he doesn’t think of work as work and play as play “it’s all living.” We’d argue that when you’re hopscotching around the world, traveling on your own planes, and spending time on your very own island, you’re not just living, you’re thriving. And while our personal aspirations might lie in differing fields, there’s a creative energy in all of Branson’s ventures and self-promotion that strikes a similar creative chord deep within our toasty hearts. Sure, there are richer folks out there, but Branson is the one we want to emulate. If you aim high, you’re bound to hit something good. For a high school dropout who clearly eschews research and market studies (going instead with gut feelings and personal interests), Branson is the perfect example of following your passions and letting wealth and success catch up to you along the way.
In addition to the FORTUNE piece, other must read titles, dictated from Branson’s mouth to your ears include:
Bathroom reading: Screw It, Let's Do It
Poolside / plane reading: Losing My Virginity